Hyundai Motor Company Australia has launched the all-new Accent compact car with an integrated communications campaign created by Innocean Australia.

The new campaign entitled ‘Reverse’, targets young male buyers with a TVC that showcases the Accent driving in a world that quite literally, is in reverse. Inspired by the class leading inclusion of a reverse camera, this latest campaign continues to build momentum around the Hyundai brand, the world’s fastest growing automotive group.
New Accent consolidates Hyundai’s presence at the top-end of the light car segment, offering premium levels of style, space and safety. The launch campaign plays on the Accent’s strong visual appeal, as well as the availability of a reverse camera, through the invitation to ‘change your view of the world.

The all-new Accent’s “In-Mirror Reverse Camera” feature is unique for a car in this category, and hence, an equally unique concept was required. The “Reverse” TVC is intriguing, memorable and highly watchable.

The campaign runs from 28th August 2011 across a range of media including television, radio, print and online.

Client – Hyundai Motor Company Australia  | Agency – Innocean
Copy Writer – Simon Cox/Jen Boxer   | Art Director – Simon Cox/Jen Boxer | Director – Mario Zozin/Sweet shop