Highland Dance Australia is the governing body for the combined Highland Dancing schools across the country. With International Championships to be set in Australia it was time to reinvigorate the tired branding.
This symbol represents the Southern Cross and emulates the shape and position of the dancers body while doing the signature Highland Fling. The colours represent the ochre of the soil and the green of the gums and also are reflected in the Australia custom tartan as now produced in Scotland.
Boxer cox was asked to pitch on a new solution to replace their outdated identity. Currently the revised logo is still up for review. Please see the old logo vs our proposed revision.