The Darby Street gelato bar with a double scoop of attitude.

Monella is an angel who has fallen back to earth and she does things her way. She’s breaking all the gelato rules and coming up with delicious consequences.
Working with The Village of Useful, we created a brand personality that included the interior / exterior design and styling, the packaging, identity and visual style guide.

“

I have worked with Jen for many years across a board range of projects. I have always counted on her to deliver relevant, insightful and provocative work - work that moves the needle.
I called on Jen to help design a retail space and design elements for Gelato store, Monella. The result was a space and brand that truly captured the vision and spirit of the store owners. Monella is now super Insta friendly and is buzzing day and night.

Work with Jen, she great.

Adam LanceVillage of Useful