Direct Marketing Campaign

The Australian Financial Review’s new Internet Service gives funds management companies unprecedented access to Australia’s wealthiest investors. “Survival of the Fittest” was developed to stress that unless organisations are prepared to adapt quickly to change in the way they do business, they will struggle to survive.

40 hardcover books were personally signed by the Financial Review Publisher and Editor and Chief and handed personally to the CEO’s of Australia’s top funds management companies.With costs for being listed now set to substantially rise, it was imperative that the AFR showed the importance of keeping up with progress and that choosing to not list online would mean the death of the fund.

Take-up of the new service was 100%. It is also the recipient of numerous awards, including a Silver, Bronze and Finalist at ADMA 1999, AWARD Awards Finalist, One Show Merit , 2 Australian Catalogue Finalist Awards, & a London International Advertising Finalist Award.