The aim of the Organs of Glass campaign was to highlight the notion of ‘human fragility’ and the technology that helps Toyota build safer cars across the entire range.

The campaign launched as a 60 second commercial and the idea was extended to outdoor and digital. | Art Director: Simon Cox

The THUM’s (total human model for safety) iPad ad, via SMH and the Age, allowed users to witness the damage to the internal organs on their iPad.