Foreign domestic workers are part of Singaporean culture, but they have little or no rights. While some employers do treat their maids with respect (some even treat them like family), other employers are cold, violent, and abusive. The lasting psychological effects from this scary experience are impossible to erase.

The Singapore Association of Women for Action and Research (AWARE) are about highlighting the issues and changing public attitudes through media and PR and activations.

With captivating mixed media illustrations and a simple message the campaign opened the way for dialogue with the Government. | Art Director: Simon Cox