In 2021 two medical practices joined forces – Gumeracha Medical Centre and Lobethal Medial Practice, forming Gum Medical.

Boxercox worked with the partners and the web developer to strategise the new name and create the new identity for its rural Australian Medical Practice.

The image of two gum leaves growing from one branch depicts the two practices and the name gum is reminiscent of the rural Australian location of the practices along with an echo of the previous parent business name derived from the town of Gumeracha in South Australia.